Digital Media Market Trend Highlights

Key findings include:

* The global recession sped up the shift of marketing dollars to digital in large developing markets such as China, India and Brazil.
* Asia-Pacific will eventually surpass North America as the world’s biggest advertising market soon after 2014.
* While the Middle East and Africa only receive 2.9 percent of total media spending worldwide, the $14 billion in spending estimated this year represents growth of 11.4 percent, the fastest of any major region in the world.
* Online ad spending in Latin America — though small compared to more mature regions — will more than double over the next four years, growing from $2 billion in 2010 to $4.2 billion in 2014.
* The aging of the large U.K. internet audience could be an early indicator of a trend that could lead to greater internet penetration throughout Western Europe.
* The disparate internet adoption rates throughout emerging regions like Central and Eastern Europe will make mobile an attractive option to marketers.