The National Bureau of Economic Research declared the recession over in June 2009, but don’t tell that to the American entertainment industry. 2010 has been a very difficult year for just about every sector of the entertainment business as cash-strapped consumers are looking for inexpensive ways to entertain themselves. • According to the Digital Entertainment […]

First, what is Brand? Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: Customers, Staff, Partners, Investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so […]

Marketers, especially those working in social media, have seen the proven value of branded content, sometimes also referred to as “earned media.” Nearly three-quarters of US companies with a social media strategy used such content in their campaigns, making it the most common type of content used, according to a June 2010 study by King […]