e-mail marketing has a huge ROI but it isn’t automatic. In fact, it takes a lot of hard work, smarts, and creativity to achieve this kind of return on investment. Oh, you have to work hard to track and measure it as well. If you do have a return on investment that would make your […]

Simply put, Email Marketing is a form of direct marketing which utilises electronic means to deliver commercial messages to an audience. It is one of the oldest and yet still one of the most powerful of all eMarketing tactics. The power comes from the fact that it is: * extremely cost effective and has a […]