Category Archives: Business Intelligence

Moneyball Style Marketing

In the book, Moneyball author Michael Lewis showed that there were a few statistics that answered key questions about an offensive player’s potential: On-base percentage: Can the batter get on base? Slugging percentage: Can the batter hit for power? In our game, there are three primary numbers we care about. Below I’ll refer to “content elements” which can translate to concepts, […]

IT Can Learn from NSA and Big DATA

Interesting article on the NSA and Big Data from InformationWeek. It clearly states that the technologies underpinning the NSA’s data collection and analysis programs provide much for IT pros to cheer. The agency has built a scalable, extensible, secure big data system that rivals, and in some cases exceeds, anything cloud heavyweights like Google, Amazon or […]