Author Archives: atargroup

A Day at the GREENBUILD 2010

GREENBUILD was held this year in windy Chicago from November 17 – 19, and like prior years put its best foot forward with dazzling innovations in almost every LEED category. For this writer, illumination as a category shone the brightest as the wave of SSL products flooded the aisles with their new claims for higher FCs that have […]

What is Email Marketing?

Simply put, Email Marketing is a form of direct marketing which utilises electronic means to deliver commercial messages to an audience. It is one of the oldest and yet still one of the most powerful of all eMarketing tactics. The power comes from the fact that it is: * extremely cost effective and has a […]