1. Social CRM can target your marketing to key segments. “Brands are looking to see ROI from their social marketing activities,” By using customers’ interests, conversations, location, demographic and other data gathered from various social media sites, marketers can capture and utilize that intelligence to create very focused messaging and offers to motivate their contacts […]
First, what is Brand? Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: Customers, Staff, Partners, Investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so […]
Next week, MicroStrategy 2011 will kick off to a new year of developments that will indelibly alter the landscape of business intelligence for the next two to three years with far reaching developments to address the Hordes of smart phones, already slated to overtake feature phones by July 2011, and the rush of pad computing, […]